The Expansion Continues: Entering the U.S. Market
From Europe to America — Seamless Design Without Borders
SolidRock Coatings and Stoopen & Meeus bring European surface innovation to the United States with a new flagship showroom in Miami.
In 2025, SolidRock Coatings proudly embarks on a defining new chapter — expanding into the United States in partnership with Stoopen & Meeus. This milestone marks a powerful union between European artistry and global ambition, as our brand’s seamless surface expertise reaches a new audience of architects, designers, and innovators across America.
With this move, we are not just entering a new market — we are extending our vision of timeless design, sustainability, and craftsmanship across continents. The U.S. expansion represents a natural evolution of our brand: a commitment to redefining modern spaces through surfaces that merge technical excellence with architectural emotion.
“Every surface we craft tells a story of precision, beauty, and endurance. Now, that story continues in the United States.”
— SolidRock Coatings
Why the U.S. Market?
The U.S. has long been at the forefront of architectural experimentation and interior innovation. With a growing focus on sustainable materials, artisanal finishes, and European design influence, it offers an ideal stage for SolidRock’s philosophy to flourish. From coastal residences to commercial interiors, American designers increasingly seek finishes that deliver tactile luxury and long-term resilience — exactly what our mineral-based coatings are built to provide.
Our arrival brings to the U.S. a new language of design — one that speaks through texture, tone, and precision rather than ornamentation. Every coating reflects our belief that true luxury is quiet, sustainable, and enduring.
Key Highlights of the Expansion
- Launch of the first SolidRock Coatings showroom in Miami, Florida.
- Direct distribution and certification of Stoopen & Meeus materials in the U.S.
- Formation of specialized installation teams serving North America and Europe.
- On-site training and certification for U.S.-based designers and applicators.
- Collaboration with architects and developers on large-scale residential and hospitality projects.
Miami: The Gateway to Design
The city of Miami was a deliberate choice for our U.S. headquarters. Known for its architectural diversity, vibrant design culture, and international reach, Miami embodies the same fusion of modernity and artistry that defines SolidRock Coatings. Its coastal climate also provides the perfect testing ground for our high-performance mineral coating systems — built to resist humidity, sunlight, and salt exposure while maintaining aesthetic integrity.
The Miami showroom will serve as a sensory experience — an interactive gallery where professionals and clients can explore the depth and texture of our coatings, compare finishes, and envision materials in real architectural contexts.
“Miami reflects who we are — cosmopolitan, design-driven, and connected to both the ocean and the world.”
— SolidRock Coatings Team
Building a Global Craft Network
Our global vision extends far beyond logistics. Through this expansion, SolidRock Coatings is developing a network of certified applicators and design partners across continents — from Germany and Spain to the United States. Each team undergoes specialized training to ensure that every project, regardless of location, meets our strict standards for quality and craftsmanship.
This interconnected network allows for a seamless experience for our clients worldwide. Whether a project begins in Mallorca, Berlin, or Miami, the same expertise, product integrity, and design philosophy are guaranteed.
European Heritage
Our foundations remain rooted in German engineering and European design values. Every coating system is a result of precision chemistry, rigorous testing, and aesthetic restraint — ensuring timeless performance.
Global Vision
From Europe to America, we expand our craft responsibly — adapting to regional climates, architectural cultures, and environmental standards without compromising our essence: quality without compromise.
Stoopen & Meeus: Innovation Beyond Borders
Our enduring partnership with Stoopen & Meeus remains central to this journey. Their century-old expertise in mineral pigments and coatings enables us to bring authentic, sustainable materials to new markets. Together, we aim to elevate surface design standards in North America — promoting finishes that are not only beautiful but environmentally responsible.
With this collaboration, U.S. clients gain direct access to exclusive Stoopen & Meeus products — including innovations such as StucVestre (the waterproof mineral coating), LimeStone, and ClayStone — all available through our Miami hub.
A Space That Inspires
The Miami showroom is designed as an immersive environment — part studio, part gallery, and part laboratory. Visitors can experience live textures, natural pigments, and curated installations that reveal how light, water, and space interact with mineral surfaces.
From private design consultations to professional training sessions, the showroom invites collaboration — fostering creative dialogue between architects, applicators, and clients who value authenticity in every detail.
What the Miami Showroom Offers
- Hands-on experience with mineral-based coatings and color systems.
- Exclusive access to Stoopen & Meeus materials and sample collections.
- One-on-one consultations with SolidRock technical and design experts.
- Live demonstrations of waterproof and seamless coating applications.
- Professional certification workshops for U.S.-based applicators.
“Design knows no borders — it evolves wherever passion meets craftsmanship.”
— Tyson Hee, Managing Director, SolidRock Coatings
Our Commitment to Excellence
This expansion solidifies our belief that quality transcends geography. Whether in Europe or America, our promise remains the same: to create surfaces that inspire, perform, and endure. Every wall, floor, and finish we deliver carries the same DNA — crafted by hand, guided by science, and rooted in respect for material truth.
As SolidRock Coatings continues to grow, we remain steadfast in our dedication to sustainable innovation and global craftsmanship — shaping environments that balance functionality, emotion, and timeless beauty.
Redefining Global Craftsmanship
Our journey from Germany to Mallorca and now to Miami marks a transformation from regional excellence to global leadership. We are building not just surfaces, but a worldwide design movement rooted in material honesty and refined simplicity.
SolidRock Coatings is no longer just a European brand — it’s a global symbol of seamless innovation.