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SolidRock Coatings

Partner Program

Build with SolidRock. Grow with SolidRock.

A trade program for distributors and professional applicators — training and official certification, wholesale pricing, and a steady pipeline of real projects as we expand across North America.
A hand-finished SolidRock mineral surface in a contemporary interior.

Partner with a European craft brand entering the US market

SolidRock brings decades of Stoopen & Meeûs mineral-finish heritage to North America. We are building a network of distributors who stock and resell our systems, and certified applicators who install them — and we back both with training, marketing, and a flow of specified work. Whether you sell the material or apply it, there is a place for you.

What you get as a partner

01

Professional training & certification

Hands-on training in our mineral systems and official SolidRock certification — the credential that wins specifications and earns client trust.

02

Wholesale & bulk pricing

Trade pricing with volume discounts that scale as your business grows, so every project protects your margin.

03

A pipeline of real projects

Certified applicators join our referral network — we route qualified leads and subcontract specified projects directly to you.

04

Marketing & sales support

Sample boxes, brochures, physical color libraries and co-marketing to help you win high-end residential and commercial clients.

05

The Pro Resource Center

Technical data sheets, method statements, how-to videos and the product calculator — everything your team needs to quote and install, in one place.

06

Ground-floor opportunity

Grow with an established European brand at the very start of its US expansion — with room to build territory and reputation.

Partner Program

Two ways to partner

Whether you sell the material or apply it, there is a track built for you — with pricing, support and opportunity to match.

Distributors

Stock and resell SolidRock systems to your trade customers.

  • Wholesale pricing with real volume tiers
  • Priority stock and lead times
  • Color libraries and samples for your showroom
  • Listed as an authorized SolidRock distributor
  • Full technical and sales support

Applicators

Install SolidRock finishes — and get sent real work.

  • Official hands-on training and certification
  • Trade pricing on everything you apply
  • Referred and subcontracted projects in your area
  • Method statements, how-to videos and the calculator
  • A certification that wins specifications
Why applicators join

We don’t just sell you material — we send you work.

SolidRock is specified by architects and designers across South Florida. Qualified leads and subcontracted projects are routed to our certified applicators by territory. The better your work, the more we send your way.

How to join

  1. 1

    Apply

    Tell us about your business — distributor or applicator, your market, and your experience.

  2. 2

    Get approved

    We review your details and set up your partner account at the right tier.

  3. 3

    Train & certify

    Complete training on the systems you will sell or install, and earn your certification.

  4. 4

    Start earning

    Order at trade pricing, open the Resource Center, and start receiving referred projects.

Why partner with SolidRock

European heritage

Decades of Stoopen & Meeûs mineral-finish craft, now arriving in North America.

Ground-floor timing

Join at the very start of the US expansion — real room to build territory and reputation.

Premium positioning

Hand-finished surfaces for luxury homes and commercial spaces — healthy margins, not a race to the bottom.

Support that shows up

Training, marketing, samples, and a team that actually answers the phone.

Common questions

Do I need experience to become an applicator?

No — our training and certification bring you up to speed on the systems. Existing plaster or microcement experience helps, but it is not required.

What does it cost to join?

Applying is free. Tell us about your business and we will walk you through training and the pricing tier that fits.

Do distributors need a storefront?

Not necessarily. We work with established trade suppliers and contractors who resell to their own customer base.

How soon can I start receiving projects?

Once you are certified and active, you are added to the referral network for your area and begin receiving routed work.

Which markets are you expanding in?

We are led by our Miami showroom and expanding across South Florida and beyond. Tell us your market when you apply.

Ready to build with SolidRock?

Join the distributors and applicators bringing hand-finished mineral surfaces to North America.